Local Businesses Step Up to Support Fire‑Affected Communities
Published on 21 January 2026
As bushfires impacted areas surrounding the City of Whittlesea, our community once again demonstrated that compassion and connection extended well beyond municipal borders. In a time marked by evacuations, uncertainty, and the tireless efforts of emergency services, local businesses across the City of Whittlesea stepped forward with generosity, practical assistance, and open doors.
Community Spirit in Action
Many local cafés and eateries launched heartfelt initiatives to support first responders who had been working around the clock in challenging conditions. Firefighters, police, and emergency support crews faced long hours, extreme heat, and emotionally demanding work as they protected lives and property. Recognising this, local operators encouraged residents to donate meals or coffees that provided frontline workers with brief moments of rest and recovery.
These small acts of kindness, often matched by the businesses themselves, created a ripple effect across the community, offering comfort and appreciation to those working tirelessly to keep everyone safe.
Safe Spaces for Those Displaced
As fires threatened surrounding areas, several local venues opened their doors as temporary safe havens for affected residents. These spaces offered essentials such as:
- Free food and drinks
- Phone charging
- A cool and comfortable environment
- A place to gather, rest, and wait for updates
Crucially, support was provided without the need for bookings or notice, ensuring people under stress could access help immediately. The message to the community was clear: If you need a place to go, just come.
Nourishment for Emergency Crews
Other local businesses supported the response by preparing and donating food for CFA volunteers working long shifts in demanding conditions. Fresh fruit, sandwiches, and other supplies were delivered directly to crews, helping sustain their energy and wellbeing during critical periods of the emergency.
These thoughtful contributions emphasised the collective desire to look after those protecting the community.
A City That Cared — Beyond Borders
Although the fires burned outside Whittlesea’s municipal boundaries, the region’s response reflected a unity that transcended geography. The collective actions of local businesses showed that community is built on compassion, action, and a willingness to support one another in times of need.
To all the local operators who offered assistance, whether by feeding first responders, opening their doors to displaced residents, or providing supplies to emergency crews, thank you. Your generosity reflected the very best of our city.
And to the first responders and impacted communities — the City of Whittlesea businesses stood with you.