Aromababy Celebrates 30 Years of Local Innovation in Baby Skincare

Published on 17 December 2025

Whittlesea is home to many inspiring businesses, and Aromababy is one that has been making a difference for families for three decades. Founded in the 1990s, Aromababy recently celebrated its 30th anniversary—a remarkable milestone for a small business that started with a big vision.

From the beginning, Aromababy set out to provide parents with a natural alternative to conventional baby skincare products. Their range was the first in Australia to offer families—especially those with a history of allergies or eczema—a choice free from petrochemicals, parabens, sulphates, artificial fragrances, propylene glycol, and other ingredients potentially linked to skin irritation.

Today, Aromababy continues to produce locally in Thomastown, where they’ve been based for 25 years, and proudly export to Hong Kong, Singapore, Malaysia, Korea, and China. Their products are trusted by local maternity hospitals and are available online through Myer, Qantas, Baby Bunting, and select pharmacies.

For those who want a more personal experience, Aromababy offers retail visits and consultations by appointment at their Thomastown showroom, adjoining their warehouse.

Aromababy’s commitment to quality and care has made them a trusted name in baby skincare for 30 years—and they’re still going strong.

Want to learn more or book a visit?

Explore their range and story at Aromababy’s website.